Articles

If you want people to read your marketing material, it's getting a lot more challenging than it used to be. However, you can utilize techniques and tricks to make it easier to do so than before, too.

It's no secret that without an effective, attention-grabbing headline, your sales letter can be completely useless. The same goes for email subject lines to convince people to open them.

There are some truly "hypnotic" text tricks you can use to make your titles, headlines and subject lines grab people's attention and hold on. However, some of these tricks are definitely avant-garde, and not for those who like "middle of the road."

And we've used these ourselves, so they work.

Below are five very unusual ways you can begin to grab someone's attention and stop him or her cold, as long as you have the courage to use them. They are:

1. Use a headline with "fill-in-the-blank". For example, you can say, "Make As Much ______ As You Want to, in Your Own Home!" There's not a much better way to generate curiosity than inserting a blank in your headline at a very strategic place.

2. Write your headline backwards. '!emoH nwO ruoY ni ot tnaW uoY sA yenoM hcuM sA ekaM' Many people will want to sit there and figure out what you're saying, especially if they're not expecting it.

3. Write two appealing words and one that is totally unrelated. 'Money! Freedom! Cows!' There's something about humor that often combines two or three completely irrelevant ideas or subjects.

4. Emphasize specific words by using all capital letters, dashes, or underlining. Take a look at this article's headline again. Certain keywords can really stand out in your headline or title that will make your readers to subconsciously want to respond favorably.

5. Censor out one or two words. 'Write at the xxxxx Of Interrupted Thought!' This is similar to having a blank in the headline, but using characters or a 'black box' to block out a word from being seen. Again, your readers can't help but think, 'What are you hiding?'

Once you use these tricks, make sure you explain the title or headline in your opening. Don't be seen as unprofessional. For example, you could start your opening paragraph by saying, "I see my headline got your attention." Then go on and explain yourself so the readers understand.

There are a lot of other techniques you can use and come up with on your own. These are just a few of the tricks listed in the 'Hypnotic Traffic Tools' bonus report. Use these ideas sparingly as well throughout the body of your content, instead of just keeping to your subject or headlines with them.

Test these out and have a little fun!